HOW WE DO IT

The Red Bridge Approach

EXPERIENCE.

Red Bridge is a consulting team that supports public agencies, nonprofits and their partners in achieving their loftiest public-serving ambitions. Our group is made up of individuals and organizations and has more than three decades of experience managing conservation and preservation projects across the country. Our organization has been instrumental in planning and implementing projects that transform local, state and national park trails, rivers and special landscapes, rehabilitate and reuse historic sites, build LEED-certified public facilities, and rejuvenate rural and urban landmarks. We are privileged to have been partners in restoring such beloved public places as Crissy Field and Lands End in San Francisco, transforming military bases into parks and public spaces — including the Presidio and Fort Baker in Marin, and revitalizing and celebrating landmarks like the Golden Gate Bridge, Boston Harbor Islands and the Weir Farm National Historic Site.  

INNOVATION.

Red Bridge is energized by big, audacious ideas and exploring new ways to achieve them. We thrive on innovation to create public spaces, build structures, welcome and engage the public, and coordinate a collaborative process. Our sense of innovation extends to funding – we understand the expense in transforming these places and are experienced in mission driven economic development models. We bring this fresh approach to the important job of managing multiple stakeholders – finding new avenues to reach public agencies, community members, nonprofit partners, volunteer boards of directors, philanthropists, and elected officials. We value diversity and strive to include as many voices and perspectives as possible to ensure that public places will be relevant to all, now and into the future.   

LEADERSHIP.

Red Bridge realizes that projects of this complexity require coordinated strategies to realize their full potential. The process of envisioning, planning and implementing big transformation is intricate and iterative, requiring leaders who understand the big picture as well as the component parts that will lead to a successful outcome. Red Bridge’s President Cathie Barner, Executive Vice President Alicia Leuba and Project manager Liz Pittinos are those leaders. They are skilled at bringing together the right interdisciplinary team of experts and coordinating their contributions to the project. In this position of leadership and oversight, Red Bridge Group serves as “general contractor” to direct and oversee all phases of the project, facilitating among the project consulting team, the community and the client.

 
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Our Core Values

Community Engagement. We embrace community participation in all our projects and empower the end users to help develop the final product. For example, team trail designers and consultants led a robust community engagement program at Golden Gate National Parks that resulted in the Bayview-Presidio Park Shuttle program, transporting residents of a historically underserved San Francisco neighborhood to their national parks. At the same time the “Roving Ranger” was created as a fun mobile trailhead, bringing the park message directly to previously hard to reach constituents.

Communication. We believe good communication is what makes our goals achievable, whether internally or with the greater public. All team members consider professional, timely communication to be critical to success. In communicating publicly, the team uses a broad range of innovative techniques, from strategically conceived and well-designed printed materials to electronic media and online content to “Art in the Parks” installations and happenings. Through these means, we are adept at telling park stories and reaching diverse and underserved communities.

Diversity, Equity and Inclusion. We are committed to creating places that are accessible and relevant to all audiences, including those communities who have felt excluded from a park experience. For example, at the Crissy Field Center we engaged youth from underserved communities to become a new generation of park leaders. We are also committed to honoring diverse legacies through our interpretive programs, as we did partnering with members of native communities to bring histories to life at Crissy Field, the Presidio, Lands End and Boston Harbor Islands.

Partnerships & Constituency building. Red Bridge is actively involved with public and private partnership groups that support parks, natural areas, historic sites, regional trail systems, greenway networks and river corridors. We believe that partnerships and constituency building across communities and cultures is an essential part of the planning process. An example from our current portfolio is The Aquatic Park and Piers Project, which attracts and builds on partnerships with neighboring nonprofit groups including the Fort Mason Center for Arts + Culture.

Collaboration. We believe open space preservation and development is successful when planners, designers, builders, managers and community members work together. Red Bridge team members employ a collaborative approach in all projects and, when appropriate, make targeted use of newsletters, workshops, social media and public presentations to include all constituents and enable decisions based on a common body of knowledge.

Agility & Resilience. We value adaptability in all our practices and strive to respond as the needs of places and communities shift in today’s complex world. For example, to ensure safety during the COVID-19 pandemic, we developed policies and procedures to protect the health of staff and visitors, organized on-line meetings and workshops and revisioned public spaces so that they can be enjoyed while maintaining safe physical distance.

Design. Underlying our core values is constant attention to quality design. No matter what the assignment, design excellence is foremost in our minds as we work to create welcoming and enjoyable places. Team members have won numerous design awards from AIA, ASLA, National Trust for Historic Preservation as well as many local, state and national organizations.

Getting Things Done. We are creative, innovative and analytical. Our team is dedicated to excellence in planning and design for land conservation and public land use in natural and culturally sensitive areas. We are experienced in working with community-led projects in a diverse range of settings, from rural to highly urban. Team members have worked for or with the National Park Service, the Trust for Public Land, the National Trust for Historic Preservation, State Parks and nonprofit partners throughout the country. Two current projects include a Vision Study for Aquatic Park in San Francisco and a Vision Plan for Yosemite Village.

 

Expertise 

Among our areas of expertise are the following. 

  • Architecture

  • Communications strategies and outreach to diverse audiences

  • Community-based landscape scale conservation

  • Creating trail and open space design concepts, construction documents and details

  • Creative compliance planning and environmental document production

  • Cultural Landscape Planning

  • Economic planning and financial modeling

  • Engineering

  • Flood plain assessment and restoration

  • Forest ecology restoration

  • Fundraising strategies and grant writing

  • Historic preservation and tax ceedits

  • Heritage tourism and recreational enterprise development

  • Interpretive planning, storytelling and exhibit design

  • Landscape architecture and land use planning

  • Master Planning

  • Natural and cultural resource preservation and restoration

  • Organizational development

  • Outdoor recreation planning and implementation strategies

  • Public engagement strategies and implementation plans

  • Public-private partnerships to support planning and stewardship of public places

  • Site furnishings and architectural features guidelines

  • Volunteer programming and engagement

  • Wayfinding and visitor information

  • Youth education and programs that engage diverse and hard to reach communities

What We Strive for When Designing Parks for People

The Parks Conservancy asked park visitors what parks give them. We listened carefully to their answers and remember to bring their views into our planning processes.

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“Assertive and inviting at once, the compact structure commands one of San Francisco’s best sites—a cliff above the ruins of Sutro Baths, up from the Cliff House with a forested backdrop on three sides. The architectural response is tough rather than meek, and it enriches a location that already is one-of-a-kind… The siting, the materials, the design philosophy—all are attuned to a remarkable urban encounter with the natural forces that still shape this region. ”

John King
San Francisco Chronicle
January 2020